Last updated: 18 May 2026
Paleta Wholesale ("we", "us", "our") operates the order.paleta.com.au B2B ordering portal. This Privacy Policy explains how we collect, use, store, and protect personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
We do not sell your personal information, and we do not use it for third-party marketing.
We share only what is necessary with the service providers that run the platform: Google Firebase (database, authentication, hosting), Resend (transactional email delivery), and Stripe (payment processing, when applicable). Each of these providers handles your data under their own privacy terms and security commitments.
We retain order and account records for as long as your account is active and for a reasonable period afterwards to meet our tax, accounting, and legal obligations.
We use industry-standard security controls including encrypted transport (HTTPS), encrypted storage at our cloud provider, short-lived authentication tokens, and server-side authorisation on every request.
You can request access to, correction of, or deletion of your personal information at any time. You can also withdraw consent or close your account. Contact us using the details below.
For any privacy enquiry, request, or complaint, email hello@paleta.com.au. We aim to respond within 30 days.
We may update this policy from time to time. The "Last updated" date above will reflect the most recent revision.